About the Book
- Overview
- The Author
- Endorsements
- Q & A with Fred Reichheld
- Speaking Engagements
- Corporate Orders
- Foreign Publishers
About the Book
Congratulations to Fred Reichheld on The Ultimate Question becoming the #1 best seller on both the Wall Street Journal and USA Today lists.
One question can determine your business' future. Do you know the answer? CEOs regularly announce ambitious growth targets, then fail to achieve them. The reason? Their growing addiction to bad profits. These corporate steroids boost short-term earnings but alienate customers. They undermine growth by creating legions of detractors - customers who complain loudly about the company and switch to competitors at the earliest opportunity.
Check out Fred Reichheld's Net Promoter blogs.
Overview
A new book from Fred Reichheld introduces Net Promoter Score (NPS), the radical new tool
being rapidly deployed by leading firms to transform ordinary customers into promoters - the
drivers of sustainable growth.
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The Author
Called the "high priest" of loyalty by The Economist, Fred Reichheld is Bain Fellow
of Bain & Company and best-selling author of Loyalty Rules.
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Endorsements
From American Express to eBay to the Vanguard Group, executives are recommending The Ultimate Question to friends, colleagues, and all business leaders. More
Q & A with Fred Reichheld
Is there a correlation between NPS and growth in a company? What companies are already utilizing NPS? Why does NPS work? More
Speaking Engagements
Fred Reichheld is widely recognized as one of the world's leading authorities on business loyalty and is a frequent speaker to major forums and groups of senior executives. Audiences around the world consistently rate him as an outstanding communicator. More
Corporate Orders
Consider 800ceoread if you are placing a large order, which requires specific shipping needs such as shipping to a unique location, using your preferred carrier, or shipping direct from the publisher to shorten delivery time.
