European Conference Blog 2007

RE: Welcome

Moderator — Mon, 06 Apr 2009 20:55:11 GMT

The presentations are availble in the case study library sorted by industry.

RE: Paul Marsden: Using Net Promoter in Market Segmentation and Product Design

Lyzah — Fri, 05 Sep 2008 17:58:56 GMT

when NPS was just starting how was it able to interpret data when there's not enough information to work on ie, no NPS baseline scores to compare it with?

and what's the ideal net promoter results for unibanks?

RE: Scott Smith: Using NPS to Change Your Business Focus from Transactions to Relationships

Apartment Buildings — Mon, 28 Jul 2008 00:06:02 GMT

Interesting site for tips on selling you apartment complex and other ideas. Also appears to have some information on HUD and other goverment apartment building mortgages.

www.apartmentbuildingsforsaletips.com

RE: The Things We Learned in London (1 of 2)

Homes for sale — Thu, 03 Jul 2008 13:18:01 GMT

Interesting stuff. Thanks for the info.

RE: Suhail Khan: The Methodology of Who, What, and When

Sandra — Fri, 20 Jun 2008 21:23:17 GMT

Do you know if there is any research that gives not only overall response rates, but also response rates for opened questions? I want to know if customers are more willing to answer why they gave a certain score if they were only asked 2 questions (vs. longer surveys).

Thanks.

RE: Scott Smith: Using NPS to Change Your Business Focus from Transactions to Relationships

FHA Properties — Tue, 03 Jun 2008 21:41:34 GMT

This site might be of interest to some of you.

http://www.reohud.org

Good Luck

RE: Scott Smith: Using NPS to Change Your Business Focus from Transactions to Relationships

Avoid Foreclosure — Thu, 08 May 2008 20:27:50 GMT

This site may be useful to some of you guys and gals.

It has some practical information on how to avoid foreclosure.

http://www.howtoavoidforeclosure.org/

Good Luck

RE: Scott Smith: Using NPS to Change Your Business Focus from Transactions to Relationships

Japhet Miano Kariuki — Thu, 08 Nov 2007 13:25:11 GMT

NPS , does make rational sense for business growth and opportunity measurement .

By keeping track of those that are bringing in new business and making repeat purchases by there positive feedback then a corporation is more able to work along the pareto of their business growth.

The other important aspect is as GE does which is building the business case behind the success of the NPS ,which in my opinion helps prevent the creation of new kid on the block or fresh of the shel kind of fad about NPS growth .Which I am sure helps make it a sustainable competitive growth strategy.

In modern day business competition detractors shall definately be there and they shall help the company focus on the worthy and reeengineer itself .

NPS is definately a valuable growth tool.

RE: Paul Mardsen on De La Rue's "My Contribution"

andy.brierley — Sat, 14 Jul 2007 23:19:09 GMT

Paul

this is a great summary, thank you and I am happy to share experiences if needed

Andy

RE: Suhail Khan: The Methodology of Who, What, and When

Vince Nowinski — Mon, 02 Jul 2007 21:43:08 GMT

I believe the two findings to which you refer are Fred's (referencing a Bain survey with executives) and my own (which looked across a number of internet-based brands). In our case, the 2 question surveys yielded a pretty wide range of response rates (none, unfortunately, as good as 60%).

I think it's fair to think of surveys as a type of social exchangeâ€”respondents volunteer their time in the expectation of some direct or indirect benefit. A meaningful pre-existing relationship (as is the case with many B2B businesses) can help to boost the response rate, as can a number of techniques to foster a relationship (the most important of which have to do with making the benefits of participating clear to customers).

No doubt the length of the survey has a contribution to response rates, but I'm not sure it is the critical factor at play (assuming a reasonable length, of course)!

Hope this helps!