http://netpromoter.typepad.com/.shared/image.html?/photos/uncategorized/tuqcd_1.jpgI bought The Ultimate Question on CD, so I could re-read it before the conference. My wife (a medical writer with no real interest in marketing), is often tortured by my business books on long drives. This was different. We found ourselves stopping the audio and discussing what we heard dozens of times, fairly intensely. That's what a great business book is all about -- it has to be a cross-over hit that makes as much sense to the non-business listener as the executive. It has to ring true to anyone who hears it.

This will be a great conference!