RE: Using Customer Feedback to Deepen Business Relationships

Jules — Wed, 22 Oct 2008 00:55:41 GMT

What a good, interesting article. The quality of operational data is vital but with such fast increases in data volumes, are companies really stemming the tide here?

RE: Using Customer Feedback to Deepen Business Relationships

Steve Tuck — Tue, 21 Oct 2008 00:15:33 GMT

A very interesting article - thanks.

I think it's worth underlining Marc's conclusion that B2B success is "all about relationships and data quality." If the information you rely on is inadequate, erroneous or missing, you are in trouble.

B2B data is particularly challenging with complex inter and intra organizational relationships. It's critical that businesses regularly audit and monitor the quality of their customer data to understand, improve, protect and control the quality of their most valuable asset.

Net Promoter Day Paris Blog 2008

RE: Using Customer Feedback to Deepen Business Relationships

RE: Using Customer Feedback to Deepen Business Relationships