We always hear just how "jam packed" the agenda is for our Net Promoter Conferences and Training sessions. And that won't change this year.
There will be a LOT happening the week of January 26-30. The Net Promoter conference will run all day Monday and Tuesday, with more than 30 sessions and 40 guest speakers and track chairs. And we will follow the conference with 3 intense days of certification training for those of you who are up to the task!
I realize that attending the conference or training is an investment in your business, and now more than ever you need to justify it as such. We are lucky to have a track record of delivering events that are educational in nature, and that provide participants with valuable information and practical tips to make their business more successful. I spend a lot of time speaking with potential speakers and planning out the conference and training schedules so that attendees can maximize the use of their time. This includes designing breakouts so you can get the information and interactions that are most valuable to your specific business situation.
If someone asks you if you are off to San Francisco to have fun (for example, your CFO....), take the time to explain what specific sessions, speakers, business meetings, or training needs you are going to cover on one business trip. And if you can link this back to what you are trying to accomplish to keep your own customer relationships (and revenue flow) healthy, they should get the picture. What I can promise you is that you will be able to work hard, and build out a full schedule of meaty, business-relevant activities for your visit.
You might ask, "Hey, what ever happened to the idea of work hard, play hard?" It is true that when stress is high, it can be very valuable (and critical) to take a break and relax. So we have come up with solutions for that which you can do on your own personal time. That should keep your CFO friend happy... Here are a few options:
Consider bringing along a spouse or friend and enjoying San Francisco and the Bay Area for the weekend before the conference. We have planned some fun activities for those of you who arrive early. The highlight will be a wine tasting tour in the Sonoma Valley on Sunday before the conference starts (purely optional, but my team will be organizing it to let you network in a fun, relaxed setting).
We also have put up a long list of cool things to do in San Francisco on the conference web site, perfect if you prefer some "me" time.
I should also point out that we are staying at just about the best location in San Francisco when it comes to checking out the City. The Westin St. Francis is a historic hotel, right on Union Square, in the heart of the City's best shopping with restaurants and theaters all a stone's throw away. And you can hop on a Cable Car or take a short cab ride to get to other fun attractions like Fisherman's wharf.
The Westin is also very close to the financial district if you want to combine your trip with business (just drag the CFO along with you, right?).
So whether you just want to work hard, or combine productive business with a bit of personal fun on the weekend, I think we've got you covered.