There used to be a joke that in the computer software industry, the only difference between a software sales rep and a used car sales rep was that the used car sales rep knew that he or she was lying. Doug Mitchell's free download outlines some confessions from the field, or you can read the summary on Zdnet here. So it's fantastic to see a company sincerely committed to getting customer focused - Symantec.

We interviewed John Thompson for the book we are writing on Net Promoter and were more than impressed by his commitment to NPS and the entire NPS culture/discipline. But these guys put it right in front of you... check out their website pages. They could end up setting the pace in their industry. Does your company put it's commitment in plain sight? More importantly, do you act on it?