Podcasts
Podcasts
Listen now or download the official Net Promoter podcasts delivered by the leading experts on customer loyalty and customer experience management. These podcasts cover the best Net Promoter knowledge, insights, and practices for business executives and Net Promoter practitioners. Need more information about podcasts or RSS feeds?
| Closing the Leadership Gap: Effective Sponsorship of Loyalty Programs by Richard Owen, CEO, Satmetrix |
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In this compelling podcast, Richard Owen notes a gap between companies who say they believe in the value of customer loyalty and understand it can drive financial success, and those who properly invest and sponsor loyalty initiatives at an executive level. Owen covers why this may be the case, taking a look at long-term investments in innovation, comparing R&D vs. Customer Experience, and provides several remedies to close this "leadership gap." [15:36, 7.29 MB]
