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		<title>Net Promoter</title>
		<link>http://www.netpromoter.com</link>
		<description>Net Promoter is a discipline by which companies profitably grow by focusing on their customers.</description>
		<language>en-us</language>
		<copyright>Copyright 2006 Net Promoter</copyright>
		<lastBuildDate>Tue, 26 Dec 2006 09:55:04 GMT</lastBuildDate>	
		<webMaster>info@netpromoter.com</webMaster>
		<ttl>1</ttl>
		<item>
			<title>Closing the Leadership Gap: Effective Sponsorship of Loyalty Programs</title>
			<description>In this compelling podcast, Richard Owen notes a gap between companies who
			say they believe in the value of customer loyalty and understand it can
			drive financial success, and those who properly invest and sponsor loyalty
			initiatives at an executive level. Owen covers why this may be the case,
			taking a look at long-term investments in innovation, comparing R&amp;D vs.
			Customer Experience, and provides several remedies to close this leadership
			gap.</description>
			<pubDate>Tue, 26 Dec 2006 09:55:04 GMT</pubDate>
			<link>http://www.netpromoter.com/podcast/index.php</link>
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