The Disruptive Power of Customer Experience

Change Customer Expectations and Win


A Simple Idea Turns an Industry on Its Head

Simple ideas transform industries. By focusing on delivering simplicity and leading edge customer experience, Pure Storage achieves a Net Promoter Score® that leaves high-tech competitors in the dust. In this conference presentation from May 2016, view CMO Jonathan Martin explain how the company achieved these impressive results, and what that means for the disruptive power of the business.

How to Tap the Power of Passionate Customers

The company with the most information about customers wins, says CMO Martin. But there’s a right way to survey customers that many companies ignore. Martin shares what he learned about doing Net Promoter® right and the difference it makes to the company’s success.