If you've yet to register for the European Net Promoter Conference, taking place at The Sheraton Park Lane Hotel in London, June 27 & 28, 2007, here are some reasons you don't want to miss this event. (Check out the full programme for all sessions.)

#1: Hear the Latest from Fred Reichheld. You've heard him tell you why your company should use Net Promoter (listen to an audio clip of Reichheld from the last conference on the motivation behind the creation of the metric). Now hear his latest thinking on how Net Promoter can help your company break down organizational barriers that inhibit growth.

#2: Learn from the World's Biggest Net Promoter Proponent. GE is the world's biggest proponent of Net Promoter, and CEO Jeff Immelt says "this is the best customer metric I've ever seen." Learn how Net Promoter helped GE Real Estate develop superb relationship management as a differentiator in the face of hyper-active competition.

#3: Hear How a Global Bank Went from "So What?" to "Wow!" Learn how HSBC used Net Promoter in their customer and market segmentation to improve the customer experience for detractors and passives, and how this leading financial institution created a link between customer loyalty and growth, thereby enhancing their ability to impact customer groups and business lines around the world.

"Net Promoter can break through and drive the change... but ONLY if you break the cycle of what is done with the information you receive." - Jeanne Bliss, Author of Chief Customer Officer

Any time business asks a customer how they're doing it should be for the purpose of action on that information. But that's just not happening today. Heck, companies are so exhausted and numbed from customer survey collection that just getting the report out is considered a great feat.

We've partnered with Job Target, a leading career site services company that manages more than 1,000 targeted career sites, to create the new Customer Loyalty Job Board. If you're seeking a new position or looking to hire a customer loyalty expert, take advantage of the new offering. For the next 90 days, employers can enjoy free, unlimited job posts. Explore what the job board has to offer:

• Post a job
• Create an employer account
• View resumes
• Post an anonymous resume
• View jobs
• Receive job alerts
• Create a job seeker account

CRM solutions are intended to track a 360 view of customers. What does this mean? Judging by the marketing literature supplied by CRM vendors, a 360-degree view would offer a complete view of the customer corridor throughout the sales cycle: from the customer's initial touch and transaction history through the marketing program and on to the purchase decision - with some predictive analytics thrown-in for good measure.

Join the "Who Is Using Net Promoter?" discussion forum: answer a question or ask one. (Note: viewing posts requires brief registration.)

• Increasing response rates - ideas?
• NPS in B2B when customers compete?
• Restaurants - transaction and relationship surveys
• NPS in telecom or retail - benchmarks?
• Mobilizing promoters - your input requested
• Best next steps for large companies?
• More on how often do you ask and when
• Any law firms using NP?
• How about libraries?
• More companies using NPS
• NPS and customer retention rates
• NPS and referral lists
• When to survey new clients?
• Quantifying benefits of NP
• How often is too often (to survey)?
• Using NP for employee buy-in?
• Direct mail to collect NPS?
• More on adding "recommend" to existing survey
• NPS when customers don't have a choice?
• Correlating scores to free form comments