Congratulations to the First Certified Associates
To date, forty-four professionals have passed the Net
Promoter Associate Certification Exam, demonstrating
mastery of the core elements necessary for driving
customer loyalty and business growth with Net
Promoter.
See the list of certified
individuals
Upcoming Certification Courses
London: May 6-8, 2008
San Francisco: June 2-4, 2008
The Net Promoter Customer Loyalty Certification
provides the required knowledge and skills to prepare
business leaders for successful implementation of
Net Promoter programs. The curriculum highlights
best practices using case examples, and educates
participants on key success factors for using Net
Promoter in a variety of operating
environments.
Seating is limited and will be confirmed on a
first-come, first-served basis.
Request an Invitation
Newsletter Managed by
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Greetings,
Read on for the latest Net Promoter industry reports,
webinars, discussions, job posts, and Conference
and Certification information. Please
contact us with any questions or comments.
Sincerely,
The Net Promoter Team
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Industry Reports Available: Get the Highlights
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A new series of B2C benchmark
reports, produced by Satmetrix, the
co-developer of Net Promoter, is now
available.
The eleven reports span Financial Services,
Telecomm, High Tech, and
Online Services sectors.
Here are some of
the highlights:
- Wachovia received the highest NPS for general
banking services at 32%
- American Express topped the list for credit cards
with an NPS of 47%
- Verizon and Earthlink ranked highest for internet
service with an NPS of 10%
- In the Cable TV segment, DIRECTV with its
satellite service led with an NPS of 20%
- Vonage stood out in the local and long-distance
telephone category with an NPS of 49%
- Apple's NPS of 79% outpaced all other companies
profiled in the 2008 reports
- In the software segment, Adobe Systems led with
an NPS of 46%
- Barnes & Noble led the online shopping category
with an NPS of 74%
- Google outpaced rivals for core online search and
information capabilities with an NPS of 73%
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European Conference Just Around the Corner
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The European Net Promoter Conference
is just around the corner (April 30 - May 1, London).
The agenda features over 25 sessions, including the
following sessions on word-of-mouth and customer
communities.
Companies sending three (3) paid
delegates are eligible to send a fourth delegate at no
charge (contact Debby
Courtney to arrange.)
Understanding Customer Value to Drive
Growth: Dr. Laura Brooks, Vice President,
Business Consulting and Methodology, Satmetrix.
Dr. Brooks, co-creator of Net Promoter, will
explore the relationship between NPS and customer
value. Previous research has demonstrated the link
between NPS and growth, but what customer
behaviors underlie that connection? Read more
New Speaker! Investing in Community and
NPS to Drive
Customer
Loyalty: Kip Knight, Vice President of
Marketing, eBay. eBay pioneered the idea of online
communities. Find out how eBay continues to drive
good profits by identifying promoters and detractors
and using customer feedback to stay close to its
community. Read more
Moderated Roundtables - Word of Mouth:
Dr. Paul Marsden, Brand Genetics, and
Crispin Manners, Kaizo. In
July, 2007, Sprint "fired" about 1,000 of its customers.
Do you think this was a good decision or not? How do
you think it impacts word of mouth? Read more
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Webinar Series: Creating Successful On-line Communities
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Join the next Satmetrix webinar series focused on
best practices for deploying successful on-line
Communities.
Learn how to improve customer
experience, build your brand, increase referrals
through positive word-of-mouth, and drive overall
growth.
- May 7: Taking Net Promoter to the Next
Level with
On-line Communities
- May 21: Making the Most of Your
Relationship with
Your On-line Community Members
- June 4: Proving the Value of Your On-line
Community
Learn more and register
And, catch the last webinar in the Satmetrix Spring
Series:
- April 22: Competitive and Cross-Cultural
Benchmarking
Register for the April 22nd
session
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Join the Discussions
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Ask questions, provide responses, get answers at
the "Who Is Using Net Promoter?" discussion forum.
(Note: viewing posts requires brief registration.)
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Post a Job or Resume to the Job Board
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Check out some of the latest job listings and some of the
titles from
posted resumes (you
must register as an
employer to view). Click below to learn more about
posting jobs or anonymous resumes.
Recent Job Posts
Recent Resume Posts
- Director of Customer Experience
- Senior Vice President
- Senior Mgr, Marketing Strategy and Planning
- Manager, Quality Systems
- Strategy Director
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