Request an Invitation to the Next Conference and Certification in London
The 2nd annual European Net Promoter Conference,
30 April - 1 May 2008, will feature keynotes from leading companies, moderated roundtable discussions, and specialized breakout tracks. Hear
case studies from Orange, Allianz, AON UK, GE Money, HiFX, Holcim, LEGO, Logitech, Spreadshirt, Symantec, Travel Counsellors, and more.
Learn more about the Conference.
The Net Promoter Customer Loyalty Certification Course, 6 - 8 May 2008, is a "master class" offering unique access to the full panel of loyalty experts who
have developed the certification curriculum, including Fred Reichheld and Dr. Laura Brooks. Seating for the master class is limited and will be confirmed on a
first-come, first-served basis.
Learn more about Certification.
Request your invitation today.
Newsletter Managed by
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Greetings,
Read on for the latest Net Promoter blogs, white
paper, discussions, job posts, and Conference
and Certification information. Please
contact us with any questions or
comments.
Sincerely,
The Net Promoter Team
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Best Practices Webinars: March 4 - April 22
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Join Satmetrix, the co-developer of Net Promoter,
online for these best practice Net Promoter
webinars.
Expect repeat performances on popular themes and
case studies from the Miami Net Promoter
Conference, including:
- Boosting Return on Ad Spend and Consumer
Engagement with Advanced Segmentation, A&E
Networks, March 4
- Building a Net Promoter Program Brick by
Brick, LEGO, March 19
- Designing for Action, Satmetrix, March 26
- Competitive and Cross-Cultural
Benchmarking,
Satmetrix, April 22
And, look forward to new sessions on related themes:
- Net Promoter Economics: Exploring the Impact
of
Word of Mouth (WOM), Satmetrix, March 12
- Social Networks and Brand Recognition,
Forrester Research, April 3
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White Paper: Making Net Promoter Pay
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Three Proven Steps to Improve Your Net
Promoter Scores through Strategic Account
Management
This paper explains the essential aspects of using
customer feedback as part of a strategic account
management program and shows how to integrate
account loyalty into your account management
strategy. The paper, based
on insights derived from dozens of mature B2B Net
Promoter programs, also highlights
account management practices that have
been proven to improve customer loyalty.
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Promoters vs. Influencers: Follow the Money
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Join Net Promoter blogger Paul Marsden, who
will be a track chair, at the
European Net Promoter Conference.
So Yahoo's social network expert Duncan Watts,
author of Six Degrees, doesn't rate 'influencers'.
Armed with computer models, he's challenging the
idea that innovation and marketing dollars work
harder when they are invested with the trendsetting
lead users in your category. Better to cast your net as
wide as possible and cater to the mainstream
majority ("mass seeding") rather than focus on fickle
influencers and even more fickle network effects.
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Setting Net Promoter Goals
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One of my clients is firmly grasping the concept of Net
Promoter - and is committed to make it be a part of
their plan in 2008. To set their goals, they scanned the
materials that were readily at hand: information from
The Ultimate Question with aggregate and
summarized high and low Net Promoter performance
scores and published materials they had seen on Net
Promoter scores out in the marketplace.
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Post a Job or Resume to Loyalty Job Board
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Check out some of the latest customer loyalty job
board listings. Click below to learn more about
posting jobs or anonymous
resumes.
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Join the Discussions
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Ask questions, provide responses, get answers at
the "Who Is Using Net Promoter?" discussion forum.
(Note: viewing posts requires brief registration.)
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