"GE Joins the War Against Bad Profits" by Fred Reichheld
There is good news to report from the battlefront. GE
has joined the growing list of companies that have
embraced NPS as the weapon of choice in the
struggle to eliminate bad profits and re-energize
profitable growth. GE Healthcare piloted NPS
during
2005, and the results were so promising that this
year GE is deploying NPS across all of its businesses
worldwide.
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Discussion Forums
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Greetings,
What's going on at Netpromoter.com?
1) Meet Dr. Paul Marsden, a consumer
psychologist
specializing in word of mouth and consumer-driven
innovation at London School of Economics. His
1st blog - The Ultimate Answer - on a
Marketing Shoestring - covers marketing
techniques to boost NPS.
2) Learn about Satmetrix Net
Promoter Fast Start, which helps
companies initiate the Net Promoter
discipline (more below). Read about it and/or attend a webinar.
3) Volunteer your expertise! The
Who Is Using Net Promoter? discussion
forum is heating up and can use input from
industry practitioners (see hot topics
below).
4) Join the war against bad profits. Read
Fred Reichheld's
latest blog (left) on how GE is doing
this and/or submit a good or bad profit story
as well.
5) Tell us what you'd like at
Netpromoter.com by contacting us.
Sincerely,
The Net Promoter Team
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Satmetrix Net Promoter Fast Start Edition™
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Net Promoter Fast Start helps companies
understand:
- Its Net Promoter Score
- Referrals and purchase intent
- Key drivers of “Likelihood to Recommend”
- Competitive performance
Results are analyzed and presented by a Net
Promoter Discipline Certified Business Consultant and
contribute to a broader understanding of the
customer base and how to align the customer
experience for optimal financial results.
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Discussion Forum Hot Topics
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Momentum is gaining on the forums –
here are the latest posts requiring
responses:
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