The first standard industry Net Promoter reports are available for purchase on 80+ companies. Review the table of contents for Financial Services, Telecommunications, Computers, Online Services, and Consumer Software industry reports.

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Too hot to handle? Net Promoter practitioners - a few posts on the Net Promoter forums need responses:

• Has anyone tracked sales referred by Promoters – can any retailers share their Net Promoter experiences?


• If a B2B company collects feedback on customer loyalty and knows what it takes to change it, does knowing NPS add value?


• Can NPS be used as part of a sales forecasting model, and if so, will it work better than throwing darts?

Fred Reichheld's book, The Ultimate Question, is on its way to becoming a bestseller. An 800 CEO Read best seller already, read the recent articles and consider attending the online and onsite events.