Don't Believe Everything You Read
“NPS is the most powerful tool we have ever
deployed at GE.” This evaluation comes from Dan
Henson, a 20-year GE veteran who is now the
company’s chief marketing officer. His comments,
based on several years of experience implementing
NPS across a wide range of businesses, stand in
stark contrast to a recent article in an academic
market-research journal.
Keep reading Fred Reichheld's latest blog
Good and Bad Profit Stories
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Greetings,
Read on for the latest Net Promoter expertise and an
update on the upcoming Net Promoter
Conference.
New speakers added to the Net Promoter
Conference include T-Mobile, Intuit, and
GE. Review all the
abstracts.
Register for the Net Promoter Conference by
this
Thursday to take advantage of the early
bird
rate of
$995, $500
off the regular rate. Request your invitation
now.
Looking for a salary raise? Dr. Paul
Marsden reviews the Hawthorne Effect - a quick and
powerful method of boosting not only your company's
NPS, but also your salary! Learn more.
Which customer experience approach is
correct? Good profits that pay off in the long
run or
bad profits that meet short-term revenue goals?
Read Scott Smith's blog.
Questions or comments? Contact us.
Sincerely,
The Net Promoter Team
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More on the Net Promoter Conference
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At the upcoming Net Promoter Conference, January
31 – February 1 in New York City, industry loyalty
leaders including GE, Experian, Intuit, T-
Mobile, Aggreko, Archstone-Smith, and Mellon
Investor Services will discuss how they are using Net
Promoter in their
business.
They will be joined by Fred Reichheld, author of "The
Ultimate Question," and other
loyalty experts and researchers from Harvard
Business School, Satmetrix, Filene Research
Institute, Institute for the Study of
Business Markets at Penn State University, and Bain
& Company.
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Jump into the Discussion Forum
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Join the discussion forum - ask a question, respond
to one, or just see what's going on. Here is how.
Note: viewing full posts requires brief registration
process.
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News & Events
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Word of
Mouth Marketing Summit, Dec. 12 & 13,
(WOMMA has extended a $75 discount to the Net
Promoter Community - code is "guestofnetpromoter")
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