“What should my Net Promoter score be?” is perhaps the common question from both new and experienced Net Promoter program leaders. The answer is complex. Net Promoter Scores vary widely by industry, so to understand your Net Promoter Score, you must compare that score within your industry and against direct and indirect competitors. Companies with scores higher than their competitive set grow faster and are more successful.
Companies with robust Net Promoter programs make it a habit to seek out and compare themselves to top-scoring firms. Satmetrix makes this effort simple with the most comprehensive and reliable set of Net Promoter Benchmarks available. Every year, we publish performance across diverse B2C and B2B industries, identifying leaders – and laggards – so that you have a strong and up-to-date basis for comparison.
Our NPS benchmarks make it easy to compare your own performance to others in your industry.