2016 B2C Net Promoter Benchmarks

The World’s Most Comprehensive Store of NPS Data


A Better Way to Benchmark

Say goodbye to downloaded reports and data. Give a hearty welcome to interactive reports that let you filter and display data based on your particular interests.
No need to manipulate the data manually – instead, use our intuitive interface to see how your company stacks up and explore the competitive landscape revealed by our data.

Explore the Data Behind the NPS of Top Brands

Explore reports on 23 industry sectors. Our clickable, configurable reports show you:

  • Average NPS by industry and sector
  • NPS for each of the included companies
  • Percentage of Promoters, Passives, and Detractors by industry and company
  • The drivers of NPS and satisfaction, at the industry and company level
  • And much more

Filter the data on a wide range of attributes like age, marital status, and income, to name a few. Our latest reports feature 247 brands, drawing on responses from more than 44,000 consumers. The data presented goes back to 2012.

Part of NICE Satmetrix Academy & Research

NICE Satmetrix Academy & Research is your single source for the industry’s premier thought leadership on customer experience. As NICE Satmetrix Academy & Research subscriber, you’ll benefit from our B2C and B2B benchmarks online in the Research section. You’ll also have access to the Academy section, where you’ll find our Net Promoter Certification course and our Net Promoter Economics course. Learn all the skills you need to build or manage a world-class customer experience program, and earn the sought-after status of Net Promoter Certified Associate. Learn more about our certification and training.


Your subscription includes unlimited access to all current and any newly published materials for one calendar year, and it will auto-renew to ensure continued access.


For your convenience, all NICE Satmetrix Academy & Research resources are available to you online. Get immediate access by completing a simple, two-step registration process.