Anybody Out There?

Get Creative for Great Response Rates


What’s a Good Survey Response Rate and Why Does it Matter?

Getting feedback from more people and the right people is a challenge that can be solved with creative thinking. View our presentation and learn the practical ways to improve survey response rates and get more trustworthy data, including:

  • The B2B and B2C response rate benchmarks to see how you compare.
  • Invitations that increases response by 5 to 8 percent.
  • The “ugly pants” theory that gets more actionable data.
  • Ingenious but simple tips for getting responses from the right people.


Going Beyond CRM Contacts

Your CRM database may have holes in it. But it isn’t the only source for email survey contacts. Learn other sources to tap and supplement your quality contact list.