NICE Satmetrix 2018 B2B Benchmarks

Data of Impeccable Quality Delivers Great Insight

Understand the Competitive Landscape

Our B2B Net Promoter Benchmarks accomplish the seemingly impossible: delivering high quality B2B NPS data at an affordable price. Get cross-regional insights and set context for your success.

© 2016 NICE Satmetrix Systems, Inc., Average Net Promoter Scores for US consumer sectors.

Our Approach Means Better Data

NICE Satmetrix B2B NPS Benchmark reports use data collected directly from clients who participate in our normative research program. Data is drawn from the responses of 352,980 individuals in 168 countries.


Our data comes from contacts known to be real customers, which is hard to guarantee in most similar research. It also means that our database is based on many million responses, instead of a few thousand.

Get a Global Perspective

These reports give you important insight into how performance varies by geography. Understand these culturally-driven differences before you set unattainable goals for your business regions.


Participating companies are not revealed. We provide a summary of the average Net Promoter Scores globally, by region, and by country, and look at scores for different percentiles.


The industries covered are business services, computer software, computer hardware, high tech, manufacturing, business services, and overall.


Part of NICE Satmetrix Academy & Research

NICE Satmetrix Academy & Research is your single source for the industry’s premier thought leadership on customer experience. As NICE Satmetrix Academy & Research subscriber, you’ll benefit from our B2C and B2B benchmarks online in the Research section. You’ll also have access to the Academy section, where you’ll find our Net Promoter Certification course and our Net Promoter Economics course. Learn all the skills you need to build or manage a world-class customer experience program, and earn the sought-after status of Net Promoter Certified Associate. Learn more about our certification and training.


Your subscription includes unlimited access to all current and any newly published materials for one calendar year, and it will auto-renew to ensure continued access.


For your convenience, all NICE Satmetrix Academy & Research resources are available to you online. Get immediate access by completing a simple, two-step registration process.