WEBINAR

Customer Loyalty Made Modern

Gabi Kool Shares Lessons from a Top Rewards Program

Gabi Kool
Gabi Kool
CEO, Coalition Rewards
When: On-demand  |  Duration: Less than an hour


Coalition Rewards CEO Gabi Kool shares insights and guidance about running an effective NPS program. The company owns and operates the PINS program, a global and innovative loyalty program with more than 700 local, global, and online partners represented. Hear Gabi discuss the lessons he has learned from the Coalition Rewards’ NPS program, including:

 

  • Make NPS fun so everyone in the organization will want to engage in the process
  • Map your improvement initiatives to touchpoints on the customer journey
  • Always close the loop, even when it’s hard

 

Gabi has led the Coalition Rewards organization since 2011.The company’s aim is to be the most successful loyalty marketing company in Northern Europe and selected European markets, supporting customer-centric retailers, financial institutions and travel companies. Prior to his current position Gabi spent fifteen years in finance, loyalty marketing and general management, focusing on the aviation, retail and hospitality industry.