The Customer Centric Company
Part 2 of 2: Joseph Jaffe on Fulfilling Your Promises
When: On-demand | Duration: About 1 hour
Industry thought leader Joseph Jaffe lays out the roadmap and framework for truly delivering against the promise and potential of customer-centricity. Tune in to gain insight on:
- Making decisions in binary terms: serve your company or your customer
- Should and could you double the amount spent on retention?
- What kind of “priceless experiences” can you give back to your “superconsumers”?
Joseph Jaffe is an industry speaker, author, and CEO and co-founder of Evol8tion, a consultancy connecting brands with start-ups. Joseph is a customer experience thought leader and has written 4 books, including the most recent, Z.E.R.O. – Zero Paid Media as the New Marketing Model, with Maarten Albarda.
