Treat people how you want to be treated? As humans, we’re all different. And how we’re treated creates a lasting memory that influences how we behave. So how can employees create positive experiences that engage on an emotional level with customers, driving the customer behaviours (spend more, buy more, recommend the brand) we all aspire to?
 
We need to treat people how they want to be treated. And to do that, we need to know what makes other people tick. ActNatural is about understanding what drives behaviour, and adapting naturally to the differing needs of others.
 
In this breakout you’ll learn how brands such as Endsleigh insurance have ‘harnessed the power of personality’ and equipped their people to deliver an exceptional, memorable and differentiated customer experience. You’ll also discover things about yourself and other people you never knew you knew.
 
About Jill Dean

Jill Dean is CEO of Brand Biology, the company she co-founded back in 1996. It originated from a simple belief – that an organisation’s brand, its people and its performance are all intrinsically linked.

Brand Biology is a brand experience consultancy specialising in programmes that deliver the behavioural changes organisations need to maintain a cutting edge in today’s competitive global economy. The company works with national and multinational organisations across the UK and Ireland, Europe, the Middle East, and the Americas to produce the changes its clients need to win.

Brands including Jaguar Land Rover, Virgin Media, Endsleigh insurance, Daimler Middle East & Levant, the Post Office and Costa Express have all used Brand Biology’s tailored programmes to transform the performance of their people.

The magic of Brand Biology ensures that the organisation, its employees, its brand and its customers all benefit from improved performance. It’s not rocket science. It’s Brand Biology.

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