The days of building a brand through advertising alone are long gone. Today the strength of your brand is based on the real experience of your customers, which demands an integrated approach to Marketing, HR and Customer Services. A strong brand is based on a differentiated and relevant customer proposition supported by quality products and services, the trading environment and the behaviour of staff.
 
About Richard Beevers

Richard Beevers is Managing Director of award winning consultancy Customer Plus. Richard was formerly Marketing and HR Director of Capita Symonds, a leading property and engineering consultancy with 3,000 people and revenues of £350m. He now advises businesses such as Ericsson, Ford and Scania as well as public sector players including Birmingham City Council, theGLA and Warwick University. Richard is a Non-Executive Director of Gentoo Group and aVisiting Lecturer at Nottingham Business School.

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