Client loyalty in our business in Asia has been catapulted to the forefront of organizational change. Across markets of varied maturity and culture, we are working to engage with clients and put them at the heart of our business. From how we segment, capture and analyse client feedback and take action, Vicky and Allie will share details of how the team are adapting best practices to fit within the regional and global strategy for loyalty and growth.
 
About Allie Davidge

Allie Davidge has worked in client engagement for over 20 years and specifically in client loyalty and experience over the last twelve. She worked with NICE Satmetrix for seven years, helping many top clients to create successful NPS programs. After launching the NPS discipline for global banking software provider, Temenos, she joined Experian as Director for Global Client Insight. Her focus at Experian is to move global client experience to the next level. She holds a BA Hons from Goldsmiths College, London University, a diploma in Direct Marketing from IDM, and is a fully certified Net Promoter Associate.
 
About Vicky Adeney

Vicky Adeney is Head of Client Loyalty & Sales Insight for Experian Asia Pacific. A marketer with more than 20 years’ experience in marketing, data and data management, specialties include customer insight, segmentation, and sales transformation. Previously based in London, she has lived in Singapore for the past 7 years delivering strategic direction to support Experian’s customer centricity revolution.

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