UNITE SPEAKER SERIES

Meet Amy Randolph

Chief Brand Officer and EVP of First Busey Corporation

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Speakers
PODCAST: The Journey to CX Success
Insights from Our Interview with Busey Bank’s Amy Randolph and Caitlin Drake
TOPIC

Uncharted Territory: Busey’s Journey to Customer Experience Success

Just starting out on your CX journey or stuck at a standstill? In this session, Amy Randolph and her colleague Caitlin Drake share how Busey Bank went from a non-existent CX program to one that has been nationally recognized for its success and innovation. Amy and Caitlin will walk participants through building a business case to earn executive buy-in, share success strategies for developing brand advocates and reveal how Busey continues to outperform the rest of the banking industry in customer loyalty and satisfaction.

 

TABLE TALK

Strike Up a Conversation

When you meet Amy in person, strike up a conversation! Here are a few insights to get you going:

 

  • Four-words advice for CX success: See problems as possibilities.
  • Top tip for raising the profile of CX: Employee engagement improves customer experience!
  • What I’m passionate about: I have a passion for continuous improvement in whatever I’m doing.

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