Meet Brian Solis
Principal Analyst, Altimeter Group
Quick Tips in Our Interview with Futurist Brian Solis
Customer Experience for the Win
Ask 10 different executives what CX means and how to improve it, you’ll get at least 15 different answers. Hear Brian make a compelling case that customer experience is the future of business. Learn why CX is bigger than any one department – and, importantly, what to do about it.
Strike Up a Conversation
When you meet Brian in person, strike up a conversation! Here’s a few insights to get you started:
- Three word advice for CX success: “Be” the customer.
- Debunk this myth! Customer journey mapping improves the customer journey. It’s all about experience mapping.
- Admirable CX innovation: Experience mapping, flows, and overall experience design; they force an empathetic approach to CX.
- Learn this from your peers: Career path/advice.
- To raise the profile of CX in your organization: Highlight the friction that results from bad CX. Friction = lost revenue.