Workshop: Action, Not Research: Surveys That Get the Job Done
Presented by Catherine Gurney, Client Partner, Enterprise Consulting, NICE Satmetrix
Actionable Insight with Great Survey Design
As the old saying goes: garbage in, garbage out. In this interactive, hands-on session, Catherine Gurney guides you through best practices for designing relationship and transactional surveys that return the solid insights you need to drive effective action. Using real-world examples, we will explore the effective use of NPS, Customer Satisfaction, and Customer Effort Score. Bring your survey challenges and walk away with a best practice framework to apply to your own business and engage your organization with actionable insights.