Meet Chris LaVelle
Assistant Vice President Marketing, Elevations Credit Union
You Asked, We Listened: The Impact of Responsive Action
It matters what your members think. Especially for member owned, financial cooperative Elevations Credit Union. Elevations actively listens to customer feedback and makes improvements to ensure its members have the best experience possible. Recent customer driven improvements include a new website, remodeled branches, and a higher limit for mobile banking deposits.
Elevations’ use of customer feedback was key to winning the 2014 Malcolm Baldrige National Quality Award—the only presidential award for performance excellence. Elevations is the first and only credit union to have won this prestigious award, and one of the best practices noted by Baldrige examiners was the credit union’s use of member feedback.
Learn about how Elevations systemically processes feedback, from gathering suggestions to deploying solutions, and everything in between.