Meet Steven Owen
Chief Retail and Marketing Officer, First Tech Federal Credit Union
TOPIC
Leveraging CX Data for Customer Storytelling
Within the framework of gathering feedback for customer experience programs, we rely heavily upon intelligence channels for listening to customers. However, even the most trusted methods of customer listening have their blind spots and, no matter the industry, we need to discover what’s missing and the tools needed to bridge those gaps.
As the customer experience evolves, Steven explains where credit unions are today, and how they can better identify and fill in the gaps so all available data can be leveraged to effectively share customer experience stories. When you learn the best way to gather and use your customer data, the future is in your hands.
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UNITE CONFERENCE
$1500